About Us

Alice builds custom GPTs that tackle real business challenges with smart, tailored AI solutions.

A computer screen displaying a webpage about ChatGPT, focusing on optimizing language models for dialogue. The webpage has text describing the model and includes the OpenAI logo. The background is green with some purple graphical elements on the side.
A computer screen displaying a webpage titled 'ChatGPT Prompts' with a price tag, user avatar, and a star rating of five stars based on 33 reviews. The page includes some text in Italian, indicating user purchase and score.

Back when I was completing my masters program in Business Administration (while working full-time in corporate executive roles and moonlighting as a consultant on the side), I had what felt like an impossible dream due to the cost of building AI tools back then: What if we could democratize expert coaching using AI?


The math was brutal. Traditional expert advice costs $100-$400+ per hour.

Most people who need help the most can’t afford it.

I wanted to change that.

Fast forward through a PhD in I/O Psychology, years of research, and building a private consulting practice charging $400/hour… and the problem became even more obvious. The people who need guidance most are priced out of getting it.

Then GPT technology happened.

Suddenly, my “impossible” masters thesis wasn’t impossible anymore.

Why I Built This

I’m Dr. Alice Vo Edwards. I have:

  • A PhD in Industrial/Organizational Psychology
  • 7+ books and peer-reviewed papers written on ADHD, business systems, and career transitions
  • Experience as an IEEE 7010 AI Ethics standard co-author
  • A thriving consulting practice at $400/hour
  • And honestly? Guilt that I can only help people who can afford me because there are only so many hours in a day.

These GPTs are my solution. They’re trained on:

  • My research
  • My frameworks (Business Methodolodies I’ve studied and used like McKinsey level thinking, Lean Startup, EOS, people and processes frameworks from I/O Psychology, wellbeing and mindset like Mindfulness, Appreciative Inquiry, and Positive Psychology, and AI frameworks like PMI-CPMAI and IEEE 7010)
  • My books
  • Decades of combined knowledge

For a fraction of what 1-on-1 consulting costs.

The Vision

ADHD brains need different tools. Entrepreneurs need systems thinking. Parents of ADHD kids need evidence-based strategies. Career changers need I/O Psychology insights.

Everyone deserves access to expert guidance. Not just people with deep pockets.

That’s what these GPTs are: Expert coaching, available 24/7, at a price point that actually works for real people.

What’s Next?

This is just the beginning. I’m building in public, shipping fast, and listening to users.

Got an idea for a GPT that would help you or your community? I want to hear it. Use the contact form below and tell me what you need. If it aligns with my expertise (ADHD, business systems, I/O Psychology, career development, AI ethics), I might just build it.

The Bottom Line

My masters thesis was about making expert coaching accessible through AI.

15 years later, I finally have the technology to make it real.

Welcome to ALICE GPTs. Let’s build something helpful together.

Dr. Alice Vo Edwards
PhD, I/O Psychology
Making expertise accessible, one GPT at a time

A laptop displaying a webpage about ChatGPT with a green and black design sits open on a desk. Next to the laptop is a small green Android figurine and a green notebook with 'ON' written on it. A hand is visible on the right side, interacting with the laptop's trackpad.
A display screen shows information about ChatGPT, a language model for dialogue optimization. The text includes details on how the model is used in conversational contexts. The background is primarily green, with pink and purple graphic lines on the right side. The OpenAI logo is positioned at the top left.
A conference room setting with several laptops on a large table, each being used by a person. A large screen displays a blue interface with the text 'Generate ad creatives from any website with AI'. A stainless steel water bottle and a conference phone are also visible on the table.
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